Even though you probably have an initial duh response to this question, I think this is a problem with a lot of us. And then there’s the entirely separate topic of designers designing things for other designers…but I won’t get into that today.
We spend too much time looking at design work produced within the US - and while there is definitely a lot of great work being created in our country (don’t worry, that is the closest I will come to any kind of patriotic speech in this post), we should be looking toward international trends and influences as well, as we in the US can often get into a circulatory mode of design, utilizing the same trends over and over again in our work and forgetting to look at what’s happening elsewhere.
Take, for example, packaging for Sun Chips in the US, compared to the latest redesign for its UK equivalent, Sunbites:
Overall the Sunbites packaging is more interesting, fresh, and it takes some unconventional risks. Why don’t we do more of that?